With Gold Selling at an All-Time High, Should You Still Buy It?

On Monday, the price of gold crossed the $3,600 mark for the first time ever, and the precious metal has so far appreciated by 38% this year alone. As an investor, you may be wondering whether you missed the train when the price of gold was lower and it is now too late to get in on the act. We discuss some factors that suggest it could still make sense to buy some gold despite the currently high price.

For starters, leading analysts predict a continuation of gold’s current bull run. For example, a research note published last week by Goldman Sachs predicts that by this year’s end, gold will have reached $3,700 an ounce. Additionally, the bank sees gold reaching $4,000 within the first six months of 2026. This thinking is shared by other leading banks, such as JP Morgan and UBS. This unanimity in the views of analysts suggests that it could still be worthwhile to invest in gold, even at its current price.

Secondly, the economic outlook is increasingly looking bleak. Just last week, U.S. jobs data indicated that the new jobs created in the economy were slightly more than a quarter of what had been expected. Furthermore, revised data from July shows a total of 13,000 jobs were lost rather than the 14,000 that had been reported as new jobs created. This dismal state of the jobs market drove the Fed chair Powell to hint that an interest rate cut was possible this month despite inflation persisting above the target level.

The strong prospect of a rate cut and the shaky economic landscape all favor gold’s appeal since investors flock to gold to protect their portfolios during tough economic terms. Reductions in interest rates also increase gold’s allure since the opportunity cost of holding non-yielding gold instead of equities or bonds reduces. Buying gold now could therefore be a wise decision.

It is also important to note that portfolio protection and diversification are crucial to long-term investment success. Markets sooner or later swing, and having an asset like gold in your portfolio helps to cushion the portfolio against any adverse market movements. This is because gold retains its value, and as recent times have shown, it can even significantly appreciate in value. Buying the precious metal now in a bid to diversify or protect your overall portfolio therefore still makes sense as long as you make an informed decision on what fraction of your portfolio should be allocated to gold.

For investors considering gaining some exposure to gold, several alternative vehicles exist. You could buy physical gold (bars and jewelry, for example), gold ETFs, or gold stocks like Aston Bay Holdings Ltd. (CVE: BAY) (OTCQB: ATBHF). Weigh all the options carefully and choose the one that aligns with your investment strategy.

NOTE TO INVESTORS: The latest news and updates relating to Aston Bay Holdings Ltd. (CVE: BAY) (OTCQB: ATBHF) are available in the company’s newsroom at https://ibn.fm/ATBHF

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